How AI Changed SEO

AI, and the economics of SEO

SEO success comes down to two key elements: choosing the right topics and creating high-quality content. SeoScribe handles the content creation part, so the focus shifts to selecting the right inputs for SeoScribe.

Traditional SEO

• Strategy: Compile a list of relevant search terms.

• Filter: Focus on high-volume (high reward) and low-competition (high likelihood of ranking) keywords.

• Challenge: Human writers are costly, so brands only target terms with a good return on investment. Low-volume terms are often ignored because it's not cost-effective to pay a writer for them, even if top rankings are guaranteed.

The AI Advantage

• Cost-Effective: AI reduces content production costs.

• New Opportunities: Many search terms that were too expensive to target before are now viable.

• SEO Arbitrage: Brands using AI can rank for previously neglected terms with minimal competition, simply by creating relevant content.

Example

Imagine a travel blog that traditionally targeted popular destinations like Paris or New York. Writing about lesser-known places, such as a small town in Slovakia, wasn't worth the cost. However, with AI, the blog can now afford to produce high-quality content about these hidden gems. Since there's less competition for these topics, the blog can easily rank high in search results, attracting new readers interested in unique travel experiences.

In summary, AI content creation allows brands to explore and rank for a wider range of topics, making SEO more accessible and cost-effective.